Nicola Ryan

I am a creative leader who designs impactful experiences, which are used by millions of people every day. I solve business problems through design, with a collaborative and strategic approach, and grow design teams who are ambitious, empowered and can think outside the box.

I am experienced in leading multidisciplinary teams to deliver the design of complex, cross platform projects in fast paced, evolving environments for high profile clients. I have a wide breadth of experience, spanning digital product design, user experience, branding, editorial design, information design, marketing design, e-commerce and subscription experiences.

I currently lead the 60+ design team at The Telegraph, having previously led the product design team at The Times, worked for advertising agency, Karmarama, and branding agency, Pentagram.


Re-thinking design at The Telegraph for a digital future

The challenge
Establish an approach for cross-platform design, to meet the challenges of current and future platforms

The solution
A re-designed visual language, put into practice by a unified design team, and processes and forums to foster collaboration

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Turning a group of disparate products into a cohesive experience

The challenge
Re-design The Telegraph's products to create a cohesive experience across platforms

The solution
A redesign of the website, tablet and mobile apps and newspaper, as well as social and third party platforms

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Creating a subscription driving experience

The challenge
Retain – and grow – The Telegraph's subscriber base, to create a sustainable business model for its journalism

The outcome
An ongoing and evolving set of initiatives across the full subscription funnel, which have grown The Telegraph's digital subscriber base by over 79% in 2020.

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The Telegraph's new, subscriber-centred website

The challenge
Drive engagement and increase subscribers and retention via The Telegraph's website

The solution
A highly flexible site, which enables journalists and editors to tell impactful stories, giving readers more reasons to stay and to keep coming back. Awarded 'Best News Website of the Year' at 2020's Press Awards.

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The Times

Leading the Digital Design team of 12–15, working across The Times’ digital product portfolio, as well as the daily digital editorial features and newsroom innovation.

Including a re-think of its digital strategy and website in 2014, the launch of the Times Sport app, enhancements to its successful tablet app and a suite of responsive puzzles.

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Other projects

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The Telegraph

Creative Director, November 2018—Present

Strategic design and direction for The Telegraph’s bold, award-winning design across all platforms.

The Telegraph

Product Design Director & Deputy Creative Director, December 2014—November 2018

Growing and leading a team of 15–20 designers, user experience architects and prototypers working across product design and digital newsroom projects.

The Times

Head of Digital Design, August 2013—November 2014

Leading the Digital Design team of 12–15, working across The Times’ digital product portfolio, as well as the daily digital editorial features and newsroom innovation.


User Experience Architect, August 2012—August 2013

Working collaboratively with developers, art directors, designers, copywriters and the strategy team on a wide range of projects; from brand campaign sites to ongoing site optimisations.


Graphic Designer and Brand Guardian, August 2010—August 2012

Part of a multidisciplinary team working on a variety of branding and graphic projects.

+44 7708 212399